Should Certification and Insurance stay seperate?

There has been a lot of buzz on the internet this past week or so regarding the NCBTMB announcement that they wish to create a Member
Organization that offers Insurance.

There have been several press releases from the AMTA as well as the ABMP regarding thier concerns over this decision and what this will mean for
the standardization of Massage Therapists in the US.

From my understanding, the NCBTMB was created with the mission to define and advance the highest standards in the profession "through a recognized credentialing program".
So their job was to try and create a Nationwide certification exam that could be used to allow Massage Therapists who passed, show that they have reached a particular level of Education and expertise in the Massage field.
Now they have decided that they wish to start offering insurance.

The AMTA released the following statement:

Their official stance is that this move is not "in the best interest" of the profession and that this would reduce the value of the service offered by NCBTMB.
For NCBTMB to shift focus to attempt to compete as a type of membership association selling liability insurance is counterproductive for the profession's advancement."

The ABMP's response however, is somewhat different in some regards:
We are firm believers that any group or entity has the right to compete in the marketplace.  After all, ABMP was in a similar position in 1987, when AMTA was the only
professional membership organization then serving the field.
That does not mean, however, that we think NCBTMB's decision to form an association is in its best interest as an organization, or that their doing so will benefit the profession.

It's an interesting debate indeed, and as I dont personally have any current investment in any of the organizations, I may not be the best person to offer an opinion on the matter.
I do think that there is the possibility that this could create a conflict of interest in the NCBTMB's case. I tried to look at it from another angle, and think of some other situations that a similar issue would arise, and Ive been so far unsuccesful.
I do wonder whether this would reduce the credibility of the certification you receive from them. Will it cause them to be seen as just another Insurance company?

For those who are currently working in the Massage Profession and who may have taken their certification exams, how do you feel about this move?