How do you deal with Skeptics?

As a newcomer to the Massage Therapy world, I'm overwhelmed by the benefits that can be afforded by massage. So when I hear of something that I know Massage can
offer a benefit for I'm maybe overly enthusiastic to recommend massage to assist.
Some people admit they haven't considered massage therapy as a treatment before, but Ive noticed there are a lot of people who seem to consider the idea of Massage therapy being able to alleviate pain and/or symptoms as some kind of hocus pocus.

I guess it's not a case of trying to "convince" someone that Massage is the be all and end all for certain conditions, but how do you address a situation when you
feel that massage could help, if only the client/patient concerned would give it a try?